Creating your portfolio is essential for being a successful freelance photographer. However, you need to expand portfolio exposure to have more potential clients flocking to you rather than constantly searching for them, like you are applying for a job.
Enter social media marketing! This innovative marketing tool is your ticket to getting your freelance photography portfolio noticed nationwide, maybe even worldwide, to attract more potential clients and increase your earnings. Follow these tips to enhance your social media marketing strategy and do more of what you love: taking pictures.
You can bet online on different sports to take a break from your social media marketing endeavors. Whether you prefer betting on tennis, basketball, or baseball, there’s a sport for everyone to wager on. Live betting is the best way to place wagers because you have more in-game information to leverage before deciding on a bet.
Define Your Niche
While some people don’t mind a photographer who is a jack of all trades in what they photograph, certain individuals appreciate one with a defined niche. Choose from one of these niches to get started, or think about what you love photographing most to form a niche of your own:
- Wedding photos.
- Portrait photography.
- Fashion photos.
- Product photography.
- Real estate photography.
- Travel photos.
Pick the Right Social Media Platforms
Analyze your target market. Do they prefer Facebook or Instagram? Millennials and Generation X prefer Facebook, while Generation Z and younger individuals log on to Instagram more.
Besides considering demographics, you should also consider the function of each platform to market accordingly. If you are trying to appeal to a more professional audience, consider marketing your photography services on LinkedIn, too.
- Instagram is best for telling a story through pictures. Include a photograph of what you did during the day and write an influential caption with hashtags to attract new audience members.
- Pinterest reposts can help you drive traffic to your blog or photography website.
- Facebook is best for running targeted ads and building a followership. Share your posts on Facebook groups that allow you to solicit your services as a freelance photographer.
Develop a Set Style and Brand Voice
Display your photography brand with poise, elegance, and conversational friendliness. When followers first see a photo from you, they should know by its style that it’s from you before they even read the caption. Such branding is essential for maintaining a consistent style so old and new followers know it’s your post and your photography can become more instantly recognizable.
Use Hashtags Wisely
Niche-specific hashtags will help attract new followers. While #photography can help more people to see your post in general, this is too broad of a term, which can cause too many people not into your niche to witness it. This lost engagement is counterproductive to growing your online presence.
If you are a wedding photographer, use hashtags like #weddingphotographer, #weddingphotography, #tyingtheknot. Look at other wedding photographers on Facebook and Instagram to see what relevant hashtags they use and include them in your posts.
Show Client Testimonials
Highlight client testimonials on a social media post. Potential new clients hearing that your past ones have had a great experience with you is a great way to attract new business to your brand. Post these same testimonials to your photography website so customers can always reference them before reaching out to you.
Use Stories and Reels to Reach An Audience
People love scrolling through reels and stories on Facebook and Instagram. Share your posts to your stories and post a few reels a week to reach a wider audience and increase your clientele.
